Reluctant Entrepreneurs

are you in business because you wanted a business? we didn't think so...

Hello, I'm Hannah, and I never wanted this business. 

What I really wanted was to own my time. 

What I really wanted was to serve a calling I felt in my soul. 

What I saw when I looked around were a bunch of systems that had no way to hold me. 

Unfortunately, this included even the systems of entrepreneurship on offer to me. Those, too, were systems that were not designed to nourish and nurture my service of my calling. They felt like the most brutal homework from my most punishing school days, like a stranglehold of bureaucracy, like a too-fast choreographed dance in shoes that hurt and a costume that was riding up. 

I had to find my own way to go. 

The Flight of the Corporate

some of those business principles are actually really important

Enter Mikey, a decade in to that form of entrepreneurship we hear so much about. 

He was grinding out twelve hour days in a very legit company with employees and everything, something they'd scaled to well over a million dollars in annual revenue. He began coworking from our home some days of the week. 

Over a year, we learned something of each other's ways, and Mikey found himself surrounded by iterations of this Reluctant Entrepreneur. 

Mikey could see obvious ways our businesses were missing key systems. He saw women he cared for flailing in the face of what seemed to him to be clear and simple. 

Simple Growth Model

how many white boards can one man purchase? we have not found the limit

Mikey's not one to leave a damsel in distress, not when he could give her the keys to her own freedom. 

Those keys, it turns out, were white boards. I believe, if the count I have in my head is accurate, he purchased seven enormous white boards and installed them in various women's homes and offices. 

Mikey began doing workshops with each of us, sketching out the structures of our businesses to get a visual representation of the systems in action. 

A model emerged. Or else he'd already been developing it? I'll leave it to him to fill you in on that part. 

He called it the Simple Growth Model. A growing model, a living system, driven by four engines of growth. 

It was nothing like the business-building stuff that hadn't worked for me before. It was actually the missing piece I'd been needing to take my surrender to the next level. 

Alone, on the Shoulders of Giants

I did it alone, with a TON of help.

Remember how I said I had to find my own way to go? 

Well it's true and not true. I had excellent maps. I had exquisite teachers. I had the wisdom spelled out for me in several potent texts. 

Still, nobody was teaching the fullness of the mindset I'd discovered as it related to business. 

Even *I* could not teach the fullness of the mindset I'd discovered as it related to business because I *knew* I was missing so much of the "business" part. 

As we are putting together the Business of Surrender container, I have materials dating back two years. This has BEEN on my mind, but Mikey made it make sense. 

This is ancient wisdom of wealth, decolonized of hoarding, extraction, and transaction. 

This is universal laws of manifestation, grounded in humble humanity, tuned to the mundane ontology of living a sweet and good life. 

This is feminine surrender as an act of UNION with masculine systems, a creation and nourishment of masculine systems which exist only to serve the feminine experience of ease, surrender, nourishment, service, creation, and support. (None of this is about women and men...)

This way is as much an undoing as it is a doing. 

If you had a practice of taking a hammer and nail to building the plants in your veggie garden, we'd have to go ahead and stop that before we'd see anything grow. 


Did I lose you with the polarity stuff?

I swear, it's literally physics! Ok, let's get back to Mikey...

Mikey made strategies that made my systems make sense. 

Mikey showed me the ways my business was already strong and how to double down on those places. 

The Simple Growth Model laid out my business, from the minutia to the macro vision and made everything clearer. I unlocked a new layer of surrender and ease when I saw exactly what was working and was able to give that proper attention. 

His system is practical, yet I've experienced it as more magical than ANYTHING I did with my mindset and belief technology. 

It feels magical to me because it's unburdened me. It feels magical because I am doing less than ever. It feels magical because it has only inspired, enlivened, and expanded my creativity to have in place a system that really works for me. 

This is a system designed to curate the experience I want to be having of my business and my larger life. 

The Business of Surrender

Phase 1 Offering: At Your Own Pace

Phase 1 of Business of Surrender is all about getting on the same page and speaking the same language. This digital product contains 6 lessons each recorded twice, a total of 12 rich masterclass call recordings at your fingertips. 

In these six modules, we place attention on every aspect of our businesses according to the Simple Growth Model, and we approach business in the tone of Devotional Love. We offer ways of thinking and speaking about devotional service in devotional business so that devotion infuses your marketing. 

Is my book a product or is it marketing I get paid for? 

Did I EVER want to think about things like that? NO! But here I am, in the thick of it, and boy does it make a lot of things make sense when everything is sorted properly. 

It's like anything--simply having eyes on it gives it new life. 

This is the deeper layer of learning to market, aka to communicate with people who love you and want what you offer, in a relational way that feels authentic and isn't constantly jabbing at "pain points," invoking false urgency, or demanding transactions.  

Love, we both know that was never gonna be your style. 

You're a relational being, so all that's required is you really knowing your business, such that it's easy to converse about.  

With Phase 1 of the Business of Surrender fully complete as a digital product, you have the whole summer to catch up and be on the same page as we embark on Phase 2. 

Phase 1 lays the ground work, phase 2 and 3 with individual support and live mastermind support get in on the nitty gritty of your actual business, tuning the material to your uniquely simple situation. 

6 Masterclass Modules

Each module was taught and recorded twice, 12 total recordings

  • Week 1: Surrender: Devotional and Ontological

  • Week 2: Structures for Growth: Product and Community

  • Week 3: Structures for Growth: Marketing and Sales

  • Week 4: Stackable Strategies; Lossless Tactics

  • Week 5: Marketing Deep Dive

  • Week 6: Integrating New Levels of Ease

FYI

some things to know

  • Begin as Soon as You Like

    The digital product makes all 12 recordings in all 6 modules, plus PDF assets, available to you right away! Use the Thinkific app to listen to recordings on the go.

  • Pace Yourself and Graduate

    Consume at your leisure. When the time is right, we will be ready for you with Phase 2. This online course is only the beginning.

  • Reach Out

    If you find you want more direct and involved business support, simply reach out to [email protected] for a meeting with Mikey.

"This will work if I keep going."

welcome to a simpler way of business.